Technology has not only changed our social and global landscape: it has also had a major impact on business, how it’s conducted, and which industries need to make a serious change if they want to survive.

According to data released in the US by the editors at Masters in Human Resources Degree Guide, construction and healthcare-related fields are expected see growth in the next decade. Other important findings include:

• Individual and family services saw a 5.5 per cent growth.
• Management, scientific, and technical consulting services saw a 4.7 per cent growth.
• Wood product manufacturing also saw a growth of 3.9 per cent.
• Apparel knitting mills saw a decline in growth of 8.3 per cent (likely due to outsourcing).
• The leather finishing and manufacturing industry declined by 7.6 per cent.
• Thanks to email, the US Postal Service saw a decline in growth of 3.2 per cent.

These statistics point to the changing nature of the global business environment. With the wave of boomers set to retire and continued population growth, it's no suprise that construction and healthcare industries are seeing the growth they are. As businesses turn increasingly to outsourcing and shift away from using traditional communication methods, it is apparent that the postal service and textile industry in the US will have to make drastic changes to stay alive. 

You May Also Like to Read:
Industry Insight: Textile Industry
Wood Processing Industry Factsheet
Industry Insight: US Construction Industry

For more topics on global business, industry insights, technology and marketing, visit the BusinessVibes Blog and join our Global B2B Networking Site for free. 

• Add new comment

Event Name: TEDGlobal 2013

• Add new comment

Content creation, lead generation, inbound marketing—these are the hot topics in marketing today.  With marketers clamoring to keep up with this ever changing industry, any chance to stand out, get ahead or gain a competitive edge often becomes part of the mix as soon as it is introduced.

Yet, there is one area of marketing that just isn’t getting the attention it deserves.

·  It eliminates many of the arduous manual tasks that drain a marketer’s valuable time

·  It drives revenue and increases efficiency

·  It aids every aspect of analyzing, measuring and testing

..But it doesn’t get nearly as much buzz as some of the less effective and less valuable aspects of marketing.

It’s marketing automation.

So, if this technology is such a vital component, why isn’t it more popular?

Simply put, it is just that new. The features and benefits of marketing automation have not permeated the market. Not yet, anyway.

Early adopters have been utilizing this system since it first entered the market several years ago, and here is why, it allows your business to:

• Add touch points to prospects at any stage of the funnel, scaling inside sales efforts.

• Track and analyze specific campaigns based on their influence to the sales funnel. It is not just about closed deals but your price per MGQ, SQL, Opportunity, etc.

• Scale a large lead volume and improve the efficiency of inside sales.

• Keep the sales team up to date and alerted to any and all tracked activity including lead source, website hits, opened emails, and more. Leads can be tracked all the way through the funnel.

• Ability to send personalized, timely and targeted content that would not otherwise be scalable.

• Able to track and stay in front of a lead after it in generated so that no costly lead is lost.

• Complete alignment of sales and marketing alignment.

Bottom line, demand generation is the overall theme, consisting of inbound marketing that feeds marketing automation. Marketing automation will soon be as necessary to the puzzle as content creation or social media, but as with anything in this ever changing world of marketing: fall behind and you will stay behind.

BIO: Jonathan Beaton is the Director of Marketing for iDatix Corporation. You can find iDatix on Facebook and Twitter.

You May Also Like to Read:
Social Media & Marketing Trends 2012
Content Marketing as a Fuel for Better Sales Results
Key Marketing Trends 2013

For more topics on marketing, social media, and global business, please visit the BusinessVibes Blog and join our Global B2B Networking Website for free. 

• Add new comment

You’re setting up a new Employee of the Month program and you want an easier way to track the employees’ performance. If your business already has an employee review system, you’re off to a good start. Otherwise, it’s time to set one up. So how do you review and rate employees and how do you measure productivity?

• Add new comment